Delve into who your audience is - their demographics (age and gender), their interests and affinities, their location, device type and engagement rates. Wield these insights to inform your marketing strategies
Analyse what your users are doing on your website. Metrics such as time spent on page, bounce rate, page frequency and page hotspots inform the strength of your content performance. Robust event tracking sheds light on user flows and user journeys
Measure your KPIs and discover the engagement levels of your audience. Using user-defined goal flows and conversions, predict a user’s intent to spend with your business
Explore how users are arriving at your site. Customer acquisition insights such as preceding website source, medium and channel will inform your advertising spend and return on investment
Organise your web analytics account structure to track your data across multiple departments, stores or business subsections. Customise and filter your data to capture the most relevant information you need to inform decision making
