Evolve is a one-stop shop, centred on wielding cutting-edge technology to provide expertise at every step of our client’s marketing and operational journey. We believe in turning data into actionable strategies to take the guesswork out of advertising, enhance the customer experience and maximise growth through synthesising digital presence
Even before COVID-19 rocked society as we know it, consumer spending habits were shifting from a reliance on physical store location to a more hybrid model, where products and services were purchased digitally. The pandemic has accelerated and redefined this shift. Social distancing and self-isolation have forced the creation of a “fingertip” society, where almost anything is a click away. We are now truly in the era where online traffic is more significant than foot traffic for many businesses. Businesses now must adapt to ensure that they are digitally visible and accessible.
Now, more than ever, businesses have to nail the definition of who their target audience is. A website, social media channels and advertisements can only prove to be effective if they are in front of the right eyes. Technology has now evolved to produce a wealth of data around audience reach, consumer demographics and user behaviour.
When wielded to its full capacity, these customer insights can define strategy and facilitate growth. The modern-day business landscape is shaped by data-driven decisions. In addition to website and social media analytics, contemporary businesses should prioritise implementing data capture and data analysis at every stage of their operational funnel. Dynamic data visualisation empowers empirical, financial decision-making, uncovers efficient and effective practices, and quantifies return-on-investment.
Evolve was born from the ideology of “transforming and evolving business for the new, digital era.” Evolve is a one-stop shop, centred on wielding cutting-edge technology to provide expertise at every step of our client’s marketing and operational journey. We believe in turning data into actionable strategies to take the guesswork out of advertising, enhance the customer experience and maximise growth through synthesising digital presence.
Kunal Lalchandani is a Data Analytics and Business Intelligence specialist with over 5 years of experience in leveraging vast data to drive successful business solutions. Within 10 years of professional experience, spanning across 3 countries, Kunal has worked in industries such as higher education, automotive, oil and gas and financial services.
After pursuing a Bachelor's Degree in Business Administration from the University of Miami, Kunal first broke into the Data Analytics space as a Project Manager back at his alma mater, overseeing the data management of on-campus program attendance. He then went on to pursue a Master of Science in Computing and IT Management from Cardiff University.
London came next; Kunal then worked for 3 years in the digital marketing and technology sphere, specialising in producing data-driven insights and managing technological solutions based on university enrolment data and website traffic. Kunal is passionate about turning data into insight, process and logistics optimisation and evolving the digital capabilities of organisations.
